Just like the 1920s and 1940s, the 1960s marked a time of great social and political change in the United States. The earliest years of the decade were heavily influenced by the popularity of First Lady Jacqueline Kennedy, who favored a tailored and classic look. Makeup was restrained and similar in style to the 1950s.
But by the mid 1960s, the British born Mod style was visible in the U.S., and makeup was quickly changing to keep up with shorter skirts and brightly colored clothing. This look, which catered to teenagers and young women, rebelled against the heavily made up face of years past and favored a more natural look with large eyes, often paired with very short hair.
The eye was definitely the focus of the 1960s face, and women used heavy, dark mascara and false eyelashes on a daily basis. Eyes were rimmed with dark liner, and white eyeliner was used on the inner part of the eye to draw attention to the lashes. Eye shadow shades like blue and brown helped to accentuate the eyes, too.
Foundation and powder were still used, though not all over the face. Foundation was also applied to lips to lend a very neutral look, which drew attention back to the dramatic eyes. Blush was lightly applied to cheeks, and lipstick shades were pale in comparison to the 1950s. Favorite shades included pale pink, light red, and even white (for the true Mod look), which did not compete with the 1960s eye.
As the 1960s came to an end, more casual looks like pants and jeans became popular for women, and the glamorous styles of past decades really came to an end. Makeup trends began to reflect the shift in women’s roles, too, as the rise of feminism and the sexual revolution questioned previous female roles and women bucked old traditions to make their own way in the world, much like the flappers of the 1920s.
I decided to do a video on how I do a modified 1960’s look that can be worn without looking too costumey. Hope you enjoy it!
Today’s post is a collaboration with Catherine Harper of Walking With Cake and myself.