Well, apparently Martha Stewart is in big trouble. According to this article:
Living Omnimedia Inc has seen its revenues drop every year for the past five years. Omnimedia will stop publishing its monthly Everyday Food magazine as a standalone publication, instead periodically wrapping it into the company’s flagship Martha Stewart Living magazine.
I happen to adore Martha Stewart and consider her to be a paragon in the media industry. I remember when my mother received Martha’s first book Entertaining for Christmas over twenty years ago. I am not sure if my mom ever read it, but I memorized it cover to cover. I have been reading her magazine since it was first published and I am devastated her cooking magazine is going to be discontinued because I buy it every month. I swear, between Martha and Rachael Ray, those ladies taught me how to cook.
I have noticed a downturn with Martha. It started a few years ago when frankly I found her tv show to be both boring and uninspiring. I love the Martha look but they haven’t updated or changed it in years. Plus I noticed the women in the audience were much older than I was. It was like Martha hadn’t bothered to cater to a younger crowd.
I have also been surprised Martha hasn’t backed anyone to take over her empire. I mean the woman is in her early 70s! I’m not saying she doesn’t look amazing or have valid contributions anymore, but it seems to me her ego is keeping the company stagnant by not looking to the youth and catering to their needs as well as Martha’s older core audience.
I also question why Martha hasn’t embraced the Etsy community. I would think she would love this handmade mini empire because I know many of the people who create these beautiful items were influenced by Martha. I almost wonder if Etsy would exist without Martha Stewart. I mean she is really the first and largest proponent of handmade crafts. But when her American Made contest winners were announced I checked them out and yawned. I wasn’t inspired by any of them.
And the lack of inspiration is what I think is the crux of Martha’s problem. I read dozens of blogs that I find way more interesting, relatable, and creative then my beloved Martha Stewart. For example The Glitter Guide speaks to my girly sparkly side and their constant twitter updates are always interesting and relevant to my life. For food ideas I often turn to The Kitchn which finds the best of recipes online- usually curated from blogs. I also find Sweet Paul to be incredibly inspiring. His photography is stunning and fresh and makes me want to see more.
I have often wondered why there hasn’t been a new Martha. My guess is there are plenty of bloggers online (myself included) that would love to step into the Martha ring but the men who control the media just don’t understand this audience and don’t know how to create a show that would be successful. If I was to produce my own television show I would focus on bloggers, Etsy artisans, up-and-coming fashion designers, and fresh interior designers. I would have a feature where a regular person, like Making It Lovely, fixed up their home. Personally I think there is huge audience for a television show like this but I don’t think this will happen anytime soon. Like I said, men just don’t get it and they really are the ones who are creating content on tv.
So what do you ladies think? Do you agree or disagree with my premise that there is better and more inspiring content on blogs then what is being produced by MSO? And would you watch a television program like the one I outlined, or are you over tv and would prefer all of your content online? If you could produce a show what would you do? I would love to hear your thoughts.